Today’s show features Betany Coffland, a real-life opera singer turned flower farmer and floral designer! Her story of attending Juilliard school of music – arguably the best music school in the the world- and then going on to become an opera singer and performer is captivating! We chat about her making the decision to move to Italy (I think this whole moving to Italy thing is becoming a theme around here!) and then eventually settling in the Bay Area to pursue a new love: flower farming. Betany took her knowledge of farming and applied it to organic and farm fresh flower arranging, started a CSA and created a really interesting business along the way.
We talk about the similarities in marketing yourself as an opera singer and as a florist- two careers that seemingly have nothing in common! Betany also explains what got her really interested in farm fresh flowers in the first place and the importance of buying from a farmer as opposed to a grocery store.
I hope you enjoy the show! If so, please feel free to share with a friend! ~Julia xox
Paige Green Photography
Jessica Layton Photography
Jeriel Sydney of Fable Soap Co. did something we have all fantasized about at one point or another: she dropped everything, sold all of her belongings, and moved to Italy with her boyfriend to start fresh. Feeling completely stuck and out of touch in the San Francisco rat race, Jeriel took a big risk and left all security behind. She learned about farming, soap making, and most importantly, discovered a little bit more about herself and what she truly wanted out of life.
Upon coming back home about 4 months later, Tim and Jeriel ended up in Oakland, CA the epicenter of the Bay Area makers movement. Jeriel knew she wanted to start her own soap and apothecary company and wasted no time getting her Etsy store up and running.
Click the link below to listen to the show and hear Jeriel’s unique journey to entrepreneurship, what it’s like being surrounded by so many talented makers in Oakland, and marketing your products on Etsy. Enjoy!! ~Julia
Recently, I had the pleasure of sitting down with the incredibly talented designer, Jess Brown. Jess has pioneered the field of bespoke, heirloom quality rag dolls. In her very early days she was approached by Anthropologie to do a collaboration! Can you even believe that? Imagine just starting out, and BAM! Anthro is calling you! We talk about the pressures that sort of collaboration can bring, and how to handle the business side of things first and foremost so you don’t jeopardize your current wholesalers and compromise your brand’s integrity.
Jess is also a women’s clothing designer, and she explains how a hyper focus on heirloom quality garments has guided her from day one. She has been able to cultivate a very strong brand presence not only for her lovely dolls, but for her women’s clothing line as well.
During Jess’ incredibly fruitful career, she has managed to raise two beautiful children and publish four books! Talk about a woman who can do it all!
Take a listen and see what Martha Stewart, The Today Show, GOOP, Elle Decor, Vogue, Real Simple and Anthology magazine have all been raving about!
All photos courtesy of Jess Brown Design.
Today’s episode of The Company You Keep is so jammed packed with great advice, I swear I could have talked to these two all day! Eunice and Sabrina are the owners and founders of the iconic letterpress greeting card company Hello!Lucky and authors of one of my favorite DIY books, Handmade Weddings. On the show they share their story of growing up in Asia as the children of American diplomats, settling as young adults in San Francisco and starting up a greeting card company from scratch.
We talk about the dangers of comparison and making detrimental business decisions out of fear. Sabrina elaborates on how important a tool Pinterest can be, but can be very dangerous if you are constantly comparing yourself to other makers. She goes on to explain the importance of being guided by authenticity and not influenced by trends and how staying true to your brand is more important than ever!
From growing their company to 15+ employees to shrinking back down to 3, Eunice & Sabrina share so much great advice, this episode is a MUST for entrepreneurs and design junkies alike.
If you would prefer to listen on iTunes CLICK HERE! If you like the show, please tell a friend or subscribe! Thank you guys so much! ~Julia
Photos: Alexandra Bronstad (studio pics) and Edyta Szyszlo (headshot).
Welcome to episode 2 of The Company You Keep Podcast! Today, I sit down with Benjamin and Emerson of Ampersand, one of San Francisco’s newest (and most darling!) floral studios! These two have me laughing the entire time, while we really dig deep into what it means to build up a retail shop and floral design company in one of the most expensive cities in the world. Learn how it took them 10 months to find a commercial space in the Mission District, how there were many days living on apples and mac and cheese in the beginning, and how they successfully created a ton of buzz for the business with Instagram and word-of-mouth marketing only!! This is truly one of my favorite interviews, I think there is something in it for every business owner or aspiring entrepreneur.
Scroll down to the bottom to listen to the show!
Photo: Flexi On Tour
Photo: Maraluce Photography
Photos: Lanny Nguyen Photography
Photo: Gretchen Gause Photography
Photo: Ashley Batz Photography
We are now live on iTunes! If that is easier for you, listen to the podcast here: CLICK TO LISTEN.