Jeriel Sydney of Fable Soap Co. did something we have all fantasized about at one point or another: she dropped everything, sold all of her belongings, and moved to Italy with her boyfriend to start fresh. Feeling completely stuck and out of touch in the San Francisco rat race, Jeriel took a big risk and left all security behind. She learned about farming, soap making, and most importantly, discovered a little bit more about herself and what she truly wanted out of life.
Upon coming back home about 4 months later, Tim and Jeriel ended up in Oakland, CA the epicenter of the Bay Area makers movement. Jeriel knew she wanted to start her own soap and apothecary company and wasted no time getting her Etsy store up and running.